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Bikash Das


12 years of experience in Sales & Distribution.

Kolkata, West Bengal

Respected Sir/Madam,

I would like to submit my application and resume for the sales position, I have a successful background in sales and over 12 years of experience in FMCG & Telecom industry and delivering quality sales solution.

After completing my graduation, I started my career in sales from Proctor & Gamble as D.S.E (Distributor Sales Executive) with my hard working and success in my field to reach me in respective position as I am holding in Reliance Jio Infocom Ltd as Dy Manager.

Given my valuable expertise, rich work experience, and substantial sales accomplishments, all of which discussed in detail in my enclosed resume.

So, it’s my kind request to you for considering me for the position.


  • business development
  • people management
  • process enhancement
  • sales & distribution
  • team building
  • team motivation


1995 to 1996

Madhyamik at Kendriya Vidyalaya

1997 to 1998

Higher Secondary at Kendriya Vidyalaya

1998 to 2001

Bachelor in Arts at Rishi Bamkim Chandra College

2010 to 2012

MBA @ Marketing at Sikkim Manipal


28 oct 2004 to 22nd Dec 2006

Direct Sales Executive at Proctor & Gamble

•Cover beat plan as per category of outlets (OT, MAS, W/S)
•Per day visit beat outlets and collect retailer required stock as per visit frequency stock norms.
•Motivate merchandiser to maintain the market visibility to increase stock movement from the outlets
•Focus on line selling to increase maximum SKU in per outlet and convert to “Golden Store”.
•Before next day beat visit, retailer wise product placement plan and conversion of “Golden Store” plan have share with STL(Sales Team Leader).
•Deliver the Company’s & Distributor basic fundamental.
•Always work and focus in “win the store and win in the store”.
•Plan and split week wise monthly target to achieve the month target.
•STL was the reporting person.

7th Jan 2007 to 31st July 2007

Territory Sales Officer at Hindustan Unilever Ltd

•Handling Distributor and maintain channel sales through proper distribution and availability of stock with proper stock and replenishment plan in every outlet. Distributor stock management to fulfill the retail pipeline stock.
•Maintain the product visibility in every outlet (OT, MASS, W/S) with adequate stock.
•Salesman beat plan as per category of outlets. And monitoring salesman visit in outlets/beat as per beat plan.
•Planning on monthly Focus product to clear up slow moving products from wearhouse and distributor point.
•Monitoring to minimize the Damage stock in distributor wearhouse and minimize the stock return to company wearhouse.
•Focus on product line selling in every outlet to increase width and depth of distribution.
•Leading distributor sales team to motivate to achieve their monthly sales target and company goals.
•And I am directly reported to A.S.M regarding primary, secondary or any other sales related things.

28th Aug 2007 to 22 Aug 2009

Territory Sales Executive at Reliance Communication

•Achieving target subscriber number in assigned Geography.
•Achieving Primary target for Handset & RCV’s
•Ensuring secondary placement & target achievement for Handset & RCV’s.
•Through distributors sales representatives continuously provide on job training to DSR team.
•Evaluate & seek to improve distribution of open market Handset in coordination with Distributors of other Vendors (Nokia, Motorola etc).
•Constant focus and increasing distribution with and depth for handsets & RCV’s ensuring a high level excellence including the use of signage POS with view to territory visibility leadership against competition.
•Monitoring the performance of distributors, prefer retailer and take corrective actions.
•My reporting manager was Prepaid Lead.

23rd Aug 2009 to 17th Aug 2015

Asst Manager at Idea Cellular Ltd

•Channel management within assigned geography.
•Achieving parameters in terms of primary, secondary, tertiary and gross activation like SOGA & SONA.
•Focus in per site gross, Remove LUT (Low utilization tower) site and focus on average data usage in site.
•Focus on assigned area CMS & RMS in terms of growth and de-growth.
•Focus on site to move higher bucket of voice and data usage that means HUT (High utilization tower).
•Focus on high value data FRC and Recharge products maintain the contribution of data recharge outlets.
•Outlet expansion through DSE in his particular beat.
•Constant focus and increasing distribution width and depth of RCV’s ensuring a high level excellence including the use of signage’s POS with view to territory visibility leadership against competition.
•Monitoring the performance of distributors, prefer retailer and take corrective actions.
•Churn Management.
•Sales team building and team handling.
•My reporting manager was ASM (Area Sales Manager).

18th Aug 2015 to 6th Dec 2016

Dy Manager at Reliance Jio Infocom Ltd

•Sold and serviced data and voice services to large, small and medium-sized businesses and searching scope in governmental offices, Banks, colleges, Private institution. Products like 4G voltee handsets, Jio Fi, ODCPE (outdoor customer premises equipments), IDCPE (Indoor customer premises equipments)
•Managing SME’s & Channel account business teams.
•Plan BTL activity for Jio-4G product awareness.
•Maintained and updated sales activity records in tracking system.
•Generated sales revenue via telemarketing lead groups.
•Responsible for relationship building, account management and mining of new clients.
•Responded to and resolved all account disputes.
•Implemented strategies to improve sales.
•Implemented customer service procedures to increase customer satisfaction.
•Prepared detailed client proposals and sales reports.
•Designed and implemented various promotional schemes to motivate dealers and distributors
•Maintain sales through ISD (Inshop Sales Demonstrator) of our product promotion in MBO’s.
•Conduct the team to meet the company goals and achieve their assigned monthly targets.

  • Updated 2 years ago

To contact this candidate email Bikashd507@gmail.com

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